JAPANESE TRIVIA

"Pocket Tissue" Advertising in Japanese Streets

20/09/2023

One of the surprises for foreigners visiting Japan is receiving free "pocket tissues" on the streets. This is known as a unique advertising method in Japan.

What are "Pocket Tissues"?

They refer to tissue papers packed in small pouches. Various advertisements are printed on the outside of these pouches.

Why are they distributed?

Companies and stores print their advertisements on the pocket tissue pouches and distribute them for free to the public as a promotional activity. Every time people use the tissue, they see the advertisement, making it an effective marketing strategy.

Things to note when receiving

While many locals in Japan might accept the tissues without a word, saying "thank you" when receiving them can bring a smile to the distributor's face. Distributors are working and often aim to distribute all their tissues as quickly as possible. Therefore, if you ask for "two pieces," there's a high chance you'll get them. This act is seen as helping the distributor complete their task faster.

Conclusion

The distribution of pocket tissues on Japanese street corners is an interesting feature of Japanese advertising culture. When you visit Japan, be sure to experience this unique cultural aspect.

-Culture
-giveaway, tissue

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